Adaptive strategies perform in both calm and turbulent markets.

"Set it and forget it" strategies fail to serve teams in our fast-changing world. They rarely help leaders make better decisions or communicate clear next steps that drive teams towards aligned action. Alternatively, adaptive strategies are iterative, positioning teams to weigh long-term trade offs over time. They better prepare teams to respond to changing market conditions by helping them evaluate potential changes to long-term goals or key resources on the fly.

HUMAN-CENTERED DESIGN

Empathy and trust help teams safely confront biases, explore the root causes of gaps, and form more creative solutions.

ORGANIZATIONAL PSYCHOLOGY

Understand how people in a work setting become effective, fulfilled, and rewarded and implement practical solutions to organizational challenges.

AGILE PRINCIPLES

Build lasting solutions through iteration that focus on client outcomes, reduce complexity, and withstand the reality of a changing environment.

We believe that leading companies require comprehensive, inclusive, and practical solutions to make confident decisions and pursue their most compelling product, customer, and organizational opportunities.

We see the bird's eye view and the fine details.

​To make wise decisions, we must first be able to see the full picture. Our approach reveals deep, often hidden truths that lift the blindfold and help teams see the whole playing field. ​We utilize a robust research and discovery process—including market analytics, design research interviews, and industry research—to understand the full scope of a client’s business, industry, teams, and customers. The result is a full set of potential long-term strategic choices that truly relate to and support desired outcomes.

Diverse perspectives lead to resilient choices.

In decision-making, we must consider diverse perspectives and look at the picture through multiple lenses. Our approach welcomes and hears all key stakeholders, ensuring our solutions are relevant and vetted. We invite, make paths for, and give equal merit to different styles of thinking, contributing, and problem-solving across seniority levels. Teammates, customers, and industry experts are comfortable speaking up and overcoming biases towards common information. This results in grounded, vetted insights and potential solutions supported with full buy-in, alignment, empowerment, and the benefit of the team seeing and believing the vision.

We'd rather communicate clearly than sound smart.

If our plans are to be useful, our set of potential strategic choices must be clear and actionable. Our approach doesn’t overcomplicate or obfuscate the situation, but rather takes a full and wholly-considered view of the problem and delivers a grounded, useful, and effective solution.We carefully balance the grand opportunism of big picture thinking with the tangible necessities of making teams’ tasks tangible and actionable. Our solutions rely on language that anyone can understand and interpret. Every word is clear, digestible and actionable.

Growth with a purpose.

New Capabilities

Developing products that unlock growth, drive revenue, and meet emerging customer demand.

New Efficiencies

Streamlining operations to improve costs, productivity, resilience, and profitability.
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New Markets

Opening pathways to expand into untapped regions and reach new customers.

​Get In Touch

We work on the things that matter to you most. We want a shot to help you with your biggest opportunity.

HERON CHICAGO | 626 W Jackson Blvd

HERON NAIROBI | Rainbow Tower, Westlands