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Adaptive strategies perform in both calm and turbulent markets."Set it and forget it" strategies fail to serve teams in our fast-changing world. They rarely help leaders make better decisions or communicate clear next steps that drive teams towards aligned action. Alternatively, adaptive strategies are iterative, positioning teams to weigh long-term trade offs over time. They better prepare teams to respond to changing market conditions by helping them evaluate potential changes to long-term goals or key resources on the fly.
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HUMAN-CENTERED DESIGN
Empathy and trust help teams safely confront biases, explore the root causes of gaps, and form more creative solutions.
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ORGANIZATIONAL PSYCHOLOGY
Understand how people in a work setting become effective, fulfilled, and rewarded and implement practical solutions to organizational challenges.
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AGILE PRINCIPLES
Build lasting solutions through iteration that focus on client outcomes, reduce complexity, and withstand the reality of a changing environment.
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We believe that leading companies require comprehensive, inclusive, and practical solutions to make confident decisions and pursue their most compelling product, customer, and organizational opportunities.
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We see the bird's eye view as well as the finer details.To make wise decisions, we must first be able to see the full picture. Our approach reveals deep, often hidden truths that lift the blindfold and help teams see the whole playing field. We utilize a robust research and discovery process—including market analytics, design research interviews, and industry research—to understand the full scope of a client’s business, industry, teams, and customers. The result is a full set of potential long-term strategic choices that truly relate to and support desired outcomes.
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Leonardo da Vinci sketched the Continuously Variable Transmission over 300 years before it was used in the first automobile, patented by Karl Benz in 1886. The technology has since been used in industrial applications, like drill presses and lathes, as well as personal watercraft and snowmobiles. The CVT's value lies not only in its efficiency but in its simplicity, as it has very few components compared to a traditional automatic transmission. It’s comprehensive, but it’s not complicated.
Diverse perspectives lead to resilient choices.In decision-making, we must consider diverse perspectives and look at the picture through multiple lenses. Our approach welcomes and hears all key stakeholders, ensuring our solutions are relevant and vetted. We invite, make paths for, and give equal merit to different styles of thinking, contributing, and problem-solving across seniority levels. Teammates, customers, and industry experts are comfortable speaking up and overcoming biases towards common information. This results in grounded, vetted insights and potential solutions supported with full buy-in, alignment, empowerment, and the benefit of the team seeing and believing the vision.
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In 1510, Leonardo da Vinci drew an early Perspectograph, an optical instrument designed to help artists realistically and consistently capture depth in their artwork. Da Vinci’s Perspectograph was made of a pane of glass in a frame with a small viewing slot. He put the pane of glass in front of the scene he wished to paint, then looked through the viewing slot and sketched the outline of the scene onto the pane of glass. The rough outline on the glass was then used as a guide for the final painting on canvas, ensuring the final scene matched the perspective of the artist.
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We'd rather communicate clearly than sound smart.If our plans are to be useful, our set of potential strategic choices must be clear and actionable. Our approach doesn’t overcomplicate or obfuscate the situation, but rather takes a full and wholly-considered view of the problem and delivers a grounded, useful, and effective solution.We carefully balance the grand opportunism of big picture thinking with the tangible necessities of making teams’ tasks tangible and actionable. Our solutions rely on language that anyone can understand and interpret. Every word is clear, digestible and actionable.
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Leonardo da Vinci’s drawing of The Parabolic Compass was a blueprint for a mathematical instrument to facilitate the drawing of parabolas. Da Vinci drew the Parabolic Compass with the engineers and architects of the Renaissance in mind. Practical applications of geometry resulted in porticoes and columns, triangular pediments, and lengthy friezes.
Success Stories
Read about how these organizations pursued transformative change.
How does an engagement work?
Engagements typically last three to six months and start by understanding the situation fully, developing a solution, and then rolling out the solution.
1. DiagnosisIn order to make wise strategic decisions, we start by revealing deep, often hidden truths to help teams see the whole playing field through multiple diverse perspectives.
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2. Solution DesignOnce an opportunity or challenge is fully understood, we co-create new strategies and propose changes to the organization's context to influence team behaviors.
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3. ImplementationLastly, we help the team communicate and carry out the changes required to manage a new strategy or adopt a new structure.
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Get In TouchWe work on the things that matter to you most. We want a shot at your biggest opportunity or your most expensive problem.
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HERON CHICAGO | 1 N State Street
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HERON NAIROBI | Rainbow Tower, Westlands
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